Emma Wallace Hair Salon

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"10 out of 10! Very impressed with Dan's hard work & patience when creating my website. He has truly captured the salon "vibe" and this reflects across the site. Would highly recommend. Thank you very much!"
Emma Wallace
Studio Owner

Situation

Emma Wallace was a newly established Salon in Corstorphine Road, Edinburgh a street with a lot of competition from other Hair Salons.

Problem

Emma needed a stylish web presence for her salon to showcase the fantastic haircuts her team create and also the great interior design of her salon.
Finally she wanted to highlight her wedding hair service to visitors. Emma was aware this needed to be a responsive site that worked on mobiles as she rightly believed that were her visitors would be arriving from.
Her business had already been picked up by many business directory aggregators and she was concerned her website and social pages would not be found, even when searching for her by name.

Solution

I designed & built a custom coded responsive WordPress website to look minimal and stylish while loading quickly and being easy to read by visitors.
I connected the business with Google places and added a Google map to the site to help her visitors find her.
I commissioned a local citation for her business to help her website be found by searching for her business name, the citation helped clear up inaccurate citations.

Result

Her web traffic now sits at 500 visitors per month and increasing by 5-10% (85% by organic search - 57% Mobile Visitors)
The site has been around for 12 months - It's worth noting Emma is yet to publish a Blog.
Within 6 months her website is now 1st on Google for 'Emma Wallace Hair Studio'.
She regularly receives 5 star reviews on Google Places, increasing her social authority on a daily basis.
She has recently started to accept online bookings.

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