Martin from the NEC already had the right idea, he had built his company website using wordpress as a CMS and just needed a great theme design to make it pop.
Since the NEC provide events management and equipment for a massive range of party entertainment – from paintball and foam cannons to bouncy castles and rodeo – it was not hard to be inspired when coming up with design ideas for this site.
First we asked about the websites wide target market, as NEC’s services range from Stag and Student Events to Children’s parties, which would usually demand very different designs.
We then asked which sections of the market needed addressing most. From here we could focus the design on its target audience without alienating other potential customers.
After building the site we integrated it with a popular email marketing client, to allow Martin to create email campaigns around various products. We connected google maps and provided SEO advice which we will be following up on as his site develops.