Feeling the Pinch? Lead Gen Headaches & How to Fix Them in 2025

May 1, 2025
Feeling the Pinch? Lead Gen Headaches & How to Fix Them in 2025

Alright, fellow North East business owners—let’s talk about one of the biggest headaches we hear about again and again: lead generation. Whether you're in tech, manufacturing, creative services, or trades, finding consistent, high-quality leads can feel like pushing a boulder uphill.

Here’s the good news: you're not alone, and you're not powerless. Let’s break down the common struggles, then look at what you can do right now with your website and email list—plus some modern tools that can lighten the load.

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May 1, 2025
Crafting a Digital Welcome Mat: 10 Homepage Essentials for Your Online Storefront

In the vast landscape of online commerce, your homepage acts as the digital welcoming mat for your customers. A well-designed homepage not only grabs attention but also effectively communicates your brand identity and values. With countless options available online, you have mere moments to make a lasting first impression. Therefore, your homepage must include key site elements that lead to a seamless user experience.

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October 12, 2017
7 traits your engineering website must improve if you're serious about generating new leads

In this post, I'm going to share everything I know about attracting good prospective engineering clients into your business. I've separated the post into 7 traits which contain the most important aspects of a professional engineering website. Improving any of these traits will help increase the productivity of your website - generating leads for your […]

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