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Notes from the studio
SEO vs Google Ads: What Should a North East Business Put Its Money Into?
You know the feeling: you need more enquiries or sales, but you haven’t got months to sit around hoping the website “kicks in”. So you start looking at two obvious routes on Google — SEO and Google Ads — and it quickly turns into a head-scratcher. One promises longer-term growth, the other promises speed. Both…
Meta Tagging Masterclass (Part 1): The Basics Small Businesses Actually Need
You know what’s frustrating? You’ve paid for a nice-looking website, your services are spot on, and people in the North East genuinely need what you do… but your site still isn’t pulling its weight. Or worse: you’re showing up on Google, but nobody’s clicking. That usually means your shop window in the search results isn’t…
Photography in Design: How Better Images Turn Browsers Into Buyers (Without Slowing Your Site Down)
You know the feeling: you’ve paid for a decent website, your product or service is genuinely quality, but the enquiries are a bit… flat. People land on the site, have a quick look, then vanish. Nine times out of ten, it’s not because your prices are wrong or your offer is weak. It’s because your…