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Notes from the studio
Custom Websites vs Templates: When Paying For Bespoke Actually Saves You Money
Most small businesses don’t set out to build a “bad” website. They do what makes sense at the time: pick a template, add a few pages, bolt on a couple of plugins, and get something live. Then the business grows, the offers change, Google shifts the goalposts, and suddenly the site feels like it’s holding…
Meta Tagging Masterclass (Part 1): The Basics Small Businesses Actually Need
You can have a cracking website, solid services, and prices that beat the big lads… then Google shows a weird page title, a messy snippet, or (worse) the wrong page entirely. That is usually not a “Google hates my business” problem. More often, it’s a metadata problem: your site isn’t clearly telling search engines what…
Video Marketing for Small Businesses: More Trust, Better Leads, Fewer Time-Wasters
You know the feeling: you’ve put time (and money) into your website, your services are genuinely sound, but enquiries are hit-and-miss. People land on the site, have a quick nosey, then vanish. More often than not, it’s not because your offer is wrong — it’s because visitors can’t quickly work out what you do, who…