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Notes from the studio
Why Local Search Engine Optimisation Matters (Especially in the North East)
You know the feeling: you’re sat in the office (or the van), phone’s quiet, and you think, ‘We do a cracking job… so why are the enquiries going to that lot down the road?’ Then you Google the service you sell and, sure enough, they’re right there in the map results with reviews, photos, opening…
SEO vs Google Ads: What Should a North East Business Put Its Money Into?
You know the feeling: you need more enquiries or sales, but you haven’t got months to sit around hoping the website “kicks in”. So you start looking at two obvious routes on Google — SEO and Google Ads — and it quickly turns into a head-scratcher. One promises longer-term growth, the other promises speed. Both…
Meta Tagging Masterclass (Part 1): The Basics Small Businesses Actually Need
You know what’s frustrating? You’ve paid for a nice-looking website, your services are spot on, and people in the North East genuinely need what you do… but your site still isn’t pulling its weight. Or worse: you’re showing up on Google, but nobody’s clicking. That usually means your shop window in the search results isn’t…