Stairparts Direct
Client: Theresa Spinks
eCommerce Web Design & Web Application Development
A generations-old staircase maker, taken online — a WooCommerce shop, a custom staircase builder, and fifteen years of steady growth.
198%
Traffic increase
100k+
Full Staircase Enquiries
160%
Sales Growth in 3 Years
From workshop to web
Situation
A heritage maker
Theresa Spinks has been running as a bespoke staircase & turnings company for generations.
Challenge
Online, undiluted
The company wanted to get online to access the growing online trade market without diluting their original brand, requiring ecommerce web design and development.
Solution
Stairparts Direct
Stairparts Direct was created to sell wholesale stair parts, and we have since helped them expand to sell full ready-made staircases using our custom-built staircase builder.
Fifteen years, still growing
Our first site development in 2011 proved a promising start to Stairparts Direct which created a solid new revenue stream for the company. In 2017 we were contacted to create a modern responsive version of the site to cope with the expansion of products.
In 2018 due to the increase in customers and the general success of the site we needed to upgrade their server and we secured an ongoing contract to provide support for their online operations.
In three years they have seen impressive sales growth and have expanded their operations.
In 2020 we updated the site branding and colours and their site has seen and average of 10% year on year growth.
Canvas.jsWooCommercePHPMagento → Woo migrationGravity Forms
“Baltic Design converted our Magento e-commerce site to WooCommerce in 2014, we subscribed to their website maintenance package and we’ve grown our sales by 160% in the last three years – this year we’ve had to move to a larger site”
V
Verena Smith
Managing Director · Theresa Spinks
The staircase builder
The original staircase builder I created for Stairparts Direct ran on PHP and Gravity Forms and proved a major commercial success. I’ve since rebuilt it as a fully self-contained WordPress plugin that is much faster, letting customers choose the configuration of their staircase and watch the price and drawing update with every choice.
The geometry and pricing have been refined through rigorous testing by SPD’s own stair designers. The plugin also generates branded PDF quotations, captures leads into an enquiries dashboard, and lets the SPD team edit every price and option themselves.
Canvas.jsPHPJavascriptAJAXPDF GenerationMobile UX
Your Turn
We'll build your custom ecommerce store
Tell us what you sell and where you want to take it. We’ll reply within one working day with honest advice, a rough quote, or a short call if it needs one.
