“Great e-commerce design doesn’t win design awards. It wins sales.”
I recently had a client who wanted “out-there” design, even though the real issues were a 7-step checkout, slow load times, and weak CTAs. Their Gen Z audience lives on mobile, where parallax and animations don’t impress — they frustrate. What actually converts is a streamlined 3-step flow, fast checkout with Apple/Google Pay, and clear trust signals. In e-commerce, the work that looks “boring” to designers is often what feels effortless to customers — and that’s why it works.

If you've ever hired a developer for a fixed-scope project, you probably know the drill: the brief locks in, the deadline looms, and any tweaks feel like pulling teeth—or pulling out your wallet again. That model can work, but it's often too rigid for the real world.

That’s why many of my long-term clients choose a consulting relationship instead. It’s less about ticking boxes, more about ongoing progress. You get flexibility, input, and a partner who sticks around to help your website grow with your business.

After 20+ years building and maintaining WordPress sites, I've seen it all. The panicked phone calls, the "my site's down and I have no idea why" emails, and the costly emergency fixes that could have been prevented with proper maintenance.

Your WordPress site is constantly trying to tell you something. The question is: are you listening?

Here are the five critical warning signs I see most often - and the real-world consequences of ignoring them.