Situation

Background

Cambridge Research Biochemicals Ltd (CRB) is a prominent producer of custom-made peptide and antibody tools, catering to researchers in the pharmaceutical, life science, and academic sectors globally. CRB sought to consolidate three existing websites into one WordPress/WooCommerce site to streamline operations, enhance SEO, and improve user experience.

Key Stakeholders:

Emily Humphrys: Managing Director (now former owner)
Ling-I Su: Technical Sales Manager

Initial Goals and Objectives:

Integrate three websites into one to improve SEO.
Reduce administrative complexity and costs.
Increase sales through a unified platform.
Enhance marketing and communication tools.

Challenge

Main Challenge: Integrating three distinct websites into a cohesive, user-friendly platform while maintaining functionality.

Specific Issues:

Time-consuming and costly management of multiple websites.
Inefficient maintenance of separate blogs and product listings.
Poor user experience with Magento for administrators.

Operational and Financial Manifestations:

Increased time and resources required for website management.
Higher costs for maintaining separate websites.
Inefficient sales and analytics reporting.

Solution

Develop a new WordPress/WooCommerce website to integrate the three existing sites, enhancing usability and management efficiency.

Implementation Steps:

Design: Retain existing design elements for consistency; ensure responsive design for all devices.
Development: Transfer all pages, product details, images, and prices; implement WordPress/WooCommerce for content management and e-commerce functionalities.
Integration: Consolidate hosting with Kinsta for improved performance and security; implement Google Analytics and reporting tools; add anti-spam, SSL certification, and other security measures.

Challenges During Implementation:

Ensuring seamless data transfer without loss.
Maintaining site performance and user experience during the transition.
Coordinating between CRB staff, Baltic Design team, and hosting provider.

Result

Outcomes:

Successfully consolidated three websites into a single, efficient platform.
Enhanced SEO efforts leading to improved visibility.
Reduced administrative and maintenance costs.
Improved user experience and streamlined purchase process.
Increased search visibility and sales by nearly 180% within two years.

Effectiveness: The solution effectively addressed initial problems, leading to improved operational efficiency and better user engagement.

Short-term and Long-term Results:

Short-term: Immediate reduction in complexity and costs, better user engagement.
Long-term: Sustained increase in sales, improved market positioning, and enhanced credibility.

Key Learnings:

Importance of a cohesive, user-friendly platform for operational efficiency.
Benefits of integrating multiple sites to improve SEO and reduce costs.
Need for ongoing content strategy and site monitoring for sustained success.

Follow-up Actions:

Ongoing support and maintenance to ensure site performance.
Regular updates and content strategy adjustments to keep the website relevant and engaging.

We have been working with Dan from Baltic Design for over a year now. He is extremely knowledgeable and quick to respond to requests. He rebuilt our WordPress (back-end) website and amalgamated 2 catalogue sites (Magento) to woo-commerce to integrate with our WordPress (main) site. Now its a case of monthly maintenance to keep our website up and running, user friendly and allowing us to be self-sufficient with adding new content and product pages.

Emily Humphrys

MD / Owner -

Conclusion

Cambridge Research Biochemicals Ltd (CRB) successfully transformed their digital presence by integrating three separate websites into a single, unified WordPress/WooCommerce platform. The project, executed by Baltic Design, not only improved CRB's operational efficiency but also significantly enhanced their market visibility and sales performance. By addressing the complexities of managing multiple sites and leveraging the capabilities of WordPress/WooCommerce, CRB streamlined their web operations, reduced costs, and provided a superior user experience for their clients and partners. Emily Humphrys praised Baltic Design for their expertise and responsiveness, highlighting the improved self-sufficiency for CRB staff in managing the new platform. This case study demonstrates significant business growth and operational efficiency achieved through strategic website integration, providing valuable insights for similar projects in the future.

With a special focus on e-commerce, web development, and UX/UI design, we are the go-to choice for businesses not only in Newcastle and the North East but also throughout the UK.

Located in Gateshead, Baltic Design is at the forefront of the digital landscape, offering expert troubleshooting, speed optimisation, and robust hosting solutions.

4.9 Stars - Based on 9 User Reviews

Get in touch!

Baltic Design | E-Commerce & Web Development in Newcastle Upon Tyne

Email: hello@balticdesign.uk

Address:

55 Oakfield Road Lobley Hill, Gateshead NE11 0AA

Hours:

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Customer Service: 07903246237

Useful Links

Alan McGuire

Active Tiling services was having a problem with the Google account and the web site needed to be profiled and updated.

Dan was able to sort out both issues which has made a significant difference to our business, greatly appreciated, would recommend Baltic Design highly.
12/15/2023

Emily Humphrys

We have been working with Dan from Baltic Design for over a year now. He is extremely knowledgeable and quick to respond to requests. He rebuilt our wordpress (back-end) website and amalgamated 2 catalogue sites (magento) to woo-commerce to integrate with our wordpress (main) site. Now its a case of monthly maintenance to keep our website up and running, user friendly and allowing us to be self-sufficient with adding new content and product pages. Thanks alot Dan!
11/22/2022

Gavin Dowd

Dan has done a fantasic job on the redesign of my wordout.co.uk website. Dealing with Dan is straight forward and he is open to design ideas. The whole process from initial consultation to site launch and sign off was stress free. I highly recommend Baltic Design.
4/01/2022
Gary Reed

Dan @ Baltic Design went over and above our expectations for our new website.We’re already planning another project for him…
12/17/2021

Stuart Angus

We asked Baltic Design to give our website an overhaul. Working with our designer Dan was able to fully create a really well put together, user friendly and functional site. Any queries were dealt with really quickly and we are so pleased with the finished outcome - thank you so much for our really professional looking site!
6/29/2021

Side By Side Arts

We asked Baltic Design to give our website an overhaul. Working with our designer Dan was able to fully create a really well put together, user friendly and functional site. Any queries were dealt with really quickly and we are so pleased with the finished outcome - thank you so much for our really professional looking site!
6/29/2021
David Fyfe

I first started working with Dan a few years ago on a pitch project my agency was involved in. When our website needed totally re-developing I had no hesitation in picking the phone up to Dan. What I like about Dan is that he is open and personable and doesn't keep developer "secrets"/ He wants you to learn and to be able to develop your own site. So he's a mine of information. Very technical when he needs to be, and very approachable.
I look forward to working with Dan on more site designs.
2/27/2021

Clare Albans (HelloHoorayBlog)

I have worked with Baltic Design for many years now, and have always been extremely happy with my hosting. Dan is super helpful and knowledgeable, and the hosting is very solid with a great software stack. Dan also moved my hosting to a better host when I needed it for my growing e-com business, and I would highly recommend his services.
2/12/2021

Laura Brookes

I worked closely with Dan on the redevelopment of a large charity website.
A great web developer who understood the importance of the technical seo factors that help a website perform well across search.
The new site is now smashing previous year records by +114%
6/25/2020

Cambridge Research Biochemicals Ltd Website Integration