Emma Wallace Hair Studio emerged as a fresh contender in the competitive landscape of Corstorphine Road, Edinburgh, an area renowned for its abundance of hair salons.
The primary challenge was to establish a sophisticated online presence for Emma's salon, one that not only showcased her exceptional hairstyling skills but also the salon's chic interior. A key requirement was to prominently feature her bespoke wedding hair services, with a focus on mobile-friendly accessibility, recognizing that most potential clients would interact with the site via smartphones. Another significant challenge was to distinguish her website amidst the multitude of existing online references in the hair salon niche.
Our approach included designing and developing a custom WordPress website, tailored to exude minimalistic elegance, reflecting the salon's boutique brand ethos. To enhance local discoverability, we integrated the salon with Google Places and embedded a Google Map on the site, aiding clients in easily locating the studio. Furthermore, we orchestrated a targeted local citation campaign to amplify the salon's visibility on Google Maps.
The strategic implementation yielded notable results. The salon's website now attracts an average of 500 visitors per month.
Impressively, within six months of launch, the website achieved the top ranking on Google for 'Emma Wallace Hair Studio' and secured the 14th position for 'Hair Studio Corstorphine' on Google Maps.
The studio consistently garners five-star reviews on Google Places, bolstering its social credibility. This enhanced online presence has not only elevated brand awareness but also streamlined the booking process, enabling efficient online appointment scheduling.
"10 out of 10! Very impressed with Dan's hard work & patience when creating my website. He has truly captured the salon "vibe" and this reflects across the site. Would highly recommend. Thank you very much!"
Emma Wallace
Studio Owner
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