After over 20 years in web development and managing security for dozens of WordPress sites across Newcastle and the North East, I've heard every WordPress security myth in the book. Some of these misconceptions aren't just wrong—they're actively putting businesses at risk.

Running a small business in the North East? You’re likely facing stiff competition both online and offline. If your website’s not pulling its weight, it might be time to dig into keyword research—a vital part of getting seen in Google’s search results.

Keyword research isn’t just a buzzword; it’s your route to being found by the right people, at the right time. When done right, it helps you attract local customers actively looking for what you sell.

If you run an online business, your website isn't just a marketing tool—it's the engine that powers your sales, customer relationships, and brand presence. One technical hiccup or cyber attack could bring it all crashing down. Sound dramatic? Maybe. But it’s a risk too many small businesses in the North East still underestimate.

Whether you're selling handcrafted jewellery or running a local service directory, having a solid backup and recovery strategy in place gives you the resilience to bounce back fast when things go wrong.