Stairparts Direct


Traffic increase
Full Staircase Enquiries
Sales Growth


Theresa Spinks has been running as a bespoke staircase & turnings company for generations.


The company wanted to get online to access the growing online trade market without diluting their original brand, requiring ecommerce web design and development.


Stairparts Direct was created to sell wholesale stair parts, and we have since helped them expand to sell full ready-made staircases using our custom-built staircase builder.


Our first site development in 2011 proved a promising start to Stairparts Direct which created a solid new revenue stream for the company. In 2017 we were contacted to create a modern responsive version of the site to cope with the expansion of products.

In 2018 due to the increase in customers and the general success of the site we needed to upgrade their server and we secured an ongoing contract to provide support for their online operations.

In three years they have seen impressive sales growth and have expanded their operations.

In 2020 we updated the site branding and colours and their site has seen and average of 10% year on year growth.

Sales Growth

Staircase Builder

We built the staircase builder using Canvas.js, PHP, and then integrated everything with Gravity forms so we could further extend functionality.

The form allows customers to choose the style and configuration of their desired staircase and see a dynamic 2D vertical elevation of their staircase, updating with chosen values and providing an accurate estimation of the cost of the staircase.

Full Staircase Enquiries

"Baltic Design converted our Magento e-commerce site to WooCommerce in 2014, we subscribed to their website maintenance package and we've grown our sales by 160% in the last three years - this year we've had to move to a larger site"

Verena Smith

Managing Director - Theresa Spinks

Web Application Development | Baltic Design

we’ll build your custom ecommerce store

With a special focus on e-commerce, web development, and UX/UI design, we are the go-to choice for businesses not only in Newcastle and the North East but also throughout the UK.

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