Campbell Window Systems (CWS) identified a growing demand in the market for double glazing repairs, as opposed to full window installations. Recognizing the opportunity to capture a larger share of this market, CWS decided to shift their focus towards promoting their double glazing repair services. The goal was to increase their visibility in local search results and attract more inquiries specifically for repairs.
The main challenge was the competitive landscape on Google Maps, where numerous window repair businesses, many without websites, were already capturing a significant share of the business. This made it difficult for CWS to stand out and attract potential customers looking for double glazing repair services. The lack of a strong online presence meant that CWS was not effectively reaching the growing number of people searching for these services online.
To address this challenge, CWS partnered with Baltic Design to enhance their online presence. Baltic Design created a detailed profile on Google My Business (GMB) for CWS, ensuring all relevant information was accurate and up-to-date. Additionally, a one-page website was developed to serve as a central point for inquiries. This website was designed to be straightforward, containing all necessary information without any unnecessary content. Key features included a contact form for easy communication and a Google Map displaying the business's location, enhancing visibility and accessibility for local customers.
The implementation of these strategies yielded significant results. CWS quickly rose to the top of Google Maps search results for "Double Glazing Repairs" in the North East. This improved visibility led to multiple inquiries per day, significantly boosting their lead generation and business growth. The one-page website effectively captured the attention of potential customers, providing them with a clear and easy way to contact CWS for their double glazing repair needs. The combination of a strong GMB profile and a well-optimized website enabled CWS to successfully capture a larger share of the market.
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